Here’s why Sitaare Zameen Par is being released on YouTube (instead of or in addition to OTT platforms), based on official statements and news.
Sitare Zameen Par is being released on YouTube because Aamir Khan chose a pay-per-view model instead of releasing it on traditional OTT platforms like Netflix or Amazon Prime. His main reason was to encourage more people to watch the film in theatres first rather than waiting for it to come to a subscription service. He believes that releasing a movie directly on OTT soon after cinema can reduce the motivation for theatre viewing.
After about eight weeks of its theatrical run, the movie became available on YouTube where viewers can pay a small fee to watch it. This approach allows for greater accessibility across India, especially for people who don’t subscribe to OTT platforms or don’t have access to good cinemas nearby.
Aamir Khan also mentioned that the YouTube model gives more control over pricing and distribution. It’s a more transparent and affordable way to bring the film to a wider audience, while still generating revenue. He views this strategy as a new experiment that might set a trend for how future films are released digitally in India.
So, in short, Sitare Zameen Par is on YouTube because it offers a balance between theatre revenue and wide digital reach, without relying on traditional OTT deals.