TRP stands for Television Rating Point. It is a metric used to measure the popularity and viewership of a TV program or channel. Essentially, TRP tells broadcasters, advertisers, and producers how many people are watching a particular show or channel at a given time.
Higher TRP means more viewers, which usually leads to higher advertising revenue for the channel.
How is TRP Calculated?
- Sample Audience / Panel
A selected group of households, called a panel, is chosen to represent the entire population. These homes have devices called People Meters installed on their TVs. - People Meter
The People Meter records what channels and shows are being watched, and at what times, by the members of that household. It tracks data continuously. - Data Collection
This viewership data is sent to a central agency that aggregates and analyzes it. - Calculating Ratings
The ratings are calculated based on the percentage of the sample audience watching a program. For example:- If 1000 panel households are monitored, and 100 are watching a show, the rating is 10%.
- This percentage is extrapolated to represent the larger population.
- TRP Number
TRP is often expressed as a number or percentage that indicates the average viewership for a show or channel over a specific time frame.
Summary
- TRP measures how many people watch a TV show.
- It is calculated using data from a sample of households with People Meters.
- The data shows which shows are popular and when.
- Higher TRPs mean more viewers, influencing advertising and programming decisions.